The Bloom Report Vol 23 [Bloomology]

Welcome To Friday! 📆

Welcome To My Jordan Issue 🔥

All of my pricing on my lower priced ( low ticket) offers, products, and services are all based around what I like to call Goat Numbers.

🐐Kobe - 8

🐐Pele - 10

🐐Jordan - 23

🐐Jordan - 45

Let me explain. I wanted my pricing strategy and my branding to follow my own philosophy. "Do it in greatness, or don't do it at all" I based my pricing on these numbers because I didn't want to follow traditional marketing strategies and buyer psychology tactics. I wanted to see numbers of greatness and Big G.O.A.T energy every time I saw one of my products online.

💎I wanted to be reminded of higher level, higher standard behavior and execution in everything I did.

💎I wanted to remind myself that there is no competition. I compete against my yesterday and my last moment of greatness.

💎I wanted to remind myself that I am the blueprint.

Don’t get it twisted, although I fail often and I don't always execute at my highest levels, I get up every day with the intention to be great, break status quo, work non-traditionally, and work towards my own standards of good enough, and excellent.

So you will always see my products with these numbers next to them! Now you know why!

Now onto the Jordan Aesthetic.

23. Two little digits that everyone knows and knows what to think of when they see the two and the three together.

I'm aiming for a legacy personal brand ( I'll be teaching a masterclass on this in 2024), so of course the Jordan aesthetic hits really hard for me.

Who do we think of? The one and only Michael Jordan, the iconic shooting guard for the Chicago Bulls and the undisputed greatest basketball player of all time (not sorry Lebron fans). It is what it is on this one ( Argue with your Daddy).

The Jordan Aesthetic represents what it means to strive for the highest echelon. It's all about chasing greatness with passion, creativity, and refusal to crack under pressure. It's about unlocking capacities people didn't even know were possible for you (This is a major 🔑).

It reminds me that just because they ( the public, yall know they from the comments) have never seen something, never heard of something, or it's never been done before doesn't mean that it can’t be done by me ( or by you sis).

The Jordan aesthetic means to keep pushing limits, surpassing expectations, and redefining standards of excellence for yourself and everyone watching.

We are leaving the Jordan year on December 31st of this year, (2023) so I encourage you to start thinking about your legacy, what you want to be known for, and what people will think of when your number is called.

Embracing the 23 Mentality In Your Career

So what does this mean for the rest of us who aren't professional basketball legends? Okay so, The Jordan mentality is one we can all embrace to find more success and fulfillment. It helps us think of questions to ask ourselves, like…..

• What are you doing with what you've been gifted?

• How have you been sleeping on or playing with your purpose?

• Where have you been holding back in different areas of your life?

Whether it's in business, on the job, or with your personal goals, adopting that Jordan aesthetic is really just a mindset for greatness. It pushes you to work harder, get scrappy with solutions, better, higher-level, problem-solving, and visualizing success even when it looks like everything is falling apart. It means nurturing creativity and pushing yourself to think bigger and bolder.

Imagine what could happen if we channeled the aesthetic of 23 into our careers, companies, and passions. If we curated that unbeatable Jordan energy into everything we do. It would take EVERYTHING to the next level.

Oh and if you haven’t watched The Last Dance documentary, you are really missing out. It’s a masterpiece of a documentary and a whole masterclass!

I think I’m going to rewatch it this weekend while I’m doing my creative work for a little extra inspo.

Cheers to the weekend love!

Jeneba